Structure and outline strategies for admission essay writing

To successfully get  admission in college or university of your choices, you need to successfully overcome several factors like college admission exam, admission essay perhaps or may be higher place  in extracurricular activities. In some institutions   Admission Essay is compulsory to get in to the desired institution. Writing an effective admission essay  decide whether you are eligible for admission, it directly influence the chances of your admission. While structuring the essay writing, some of the steps you must need to identify such as; You have to see which field of the study you actually want to follow in college. This decision can be made by doing a research about the field you would opt for. The admission essay may indicate the majors you want to take during the course. Create a list of reasons that describes why you want to attend any college. This will help you organize your thoughts when you start writing each essay. Ideally, the essay should have 3-5 key reasons why you chose to apply for school. Constructing the structure of your essay should include outline. The outline must consist of introduction, body and conclusion. The introduction must identify the academic and the field which you are applying for. The document body should involve logic or reason that you may list during brainstorming session. In the end, the conclusion must reaffirm and summarize the rest of your essay. Writing the first draft of the essay may include anecdotal stories from your life which demonstrate how you come to decide on your career goals. This will definitely put some kind of good personality in the essay. After you have finished the essay, you should ask someone to proofread or reread it if essential. Below you can find an outline for the essay Paragraph 1 (Why you are applying for) Paragraph 2 (Logic reason) Paragraph 3 (summarize your essay)

Stalins Rise to Power essays

Stalins Rise to Power essays Stalin first became interested in politics when as a theology student; he began reading illegal the works of political philosopher Karl Marx. He eventually gave up his religious education to devote his time to the revolutionary movement against the Russian monarchy. After becoming involved in the movement, Stalin joined the Russian Social Democratic Labor Party. When the Russian Social Democratic Labor Party split into the Menshevik and Bolshevik factions, Stalin was drawn to the more militant Bolsheviks, who were led by Vladimir Lenin. Upon the Bolsheviks upheaval of the monarchy, Stalin became an active member of the new government and held many different influential positions. He was eventually elected a member of the Communist Partys highest decision making body, the Politurbo, and the Central Committees Orgburo (Organizational Bureau). The Orgburo supervised the work of local party committees. It was the next body in the Communist Party hierarchy after the Politurbo. In 1922, after Lenin suffered a stroke, Stalin was elected general secretary of the Communist Party, a position that gave him control over appointments and established a base for his political power. Stalins aggressive behavior brought him into conflict with Lenin, who shortly before his death wrote a testament in which he voiced misgivings about Stalin. Basically the testament expressed Lenins doubt that Stalin would use his authority with sufficient caution. In the testament, he called for Stalins removal from the post of general secretary. Through political maneuvering, Stalin was able to discount and suppress Lenins testament, as well as join with Kamenev and Zinoviev to gain control of the party. Stalins main reason for the collaborating with Kamenev and Zinoviev was to form a strong opposition against Trotsky, who was Sta ...

Chaucers Justinus and Placebo

Why do you think Chaucer includes Justinus and a placebo? What is the contribution of the latter discussion to the entire story? There are many factors gathered by the readers to keep the readers away from the characters in the story, especially from the complex and ambiguous series of shots they are seeing. They are all smaller or larger types or allegories. Justinus and Placebo are anthropomorphic allegories representing abstract attributes of good proposals and bad suggestions. It is derived from satirical and contemporary recommendations of the courts. There, there is told the recipient, usually the Prince, how to choose good counselors and avoid compelling their motivation as their own progress. In January, Discussion (1474) between two friends, placebo and Justinas announced that he decided to marry his soul (1400-1405). Now, this so-called controversy has brought about a sarcastic existence that existed since marriage debate, but businessmen - and some commentators - did not f ully know this, and he was one of his goals It is one. Basically speaking, there is no discussion about debate about marriage, and hoolynesse or dotage which is a substitute for merchants in this case includes a distinction without distinction. When placebo praised the decision of January (1478 - 1518), Justinus warned him that he should not hurry to do a tough and dangerous deal (1521 - 65), and they correctly won January The concept of marriage was defined. A sanctified way for men to meet (status). Betting is more like steak than old beef (1420) Like Justinus, as I pointed out already, I cite Bath's wife ironically, but Justinus is not worthy to argue against (1655ff.), But readers like Justinus may think unknown. Institution (1685) - 87) In fact, however, the issue of two blessings in January is a true theological problem in the 14th century. Dante discussed this in the fourth article of De Monarchia and Convivio The most authoritative index of the 13th century is the tradition of Albert the Great and Thomas Aquinas and of course also included in his two paradises. Medium, the land of Plugatrio and the land next to it. Indeed, from a traditional theologian's point of view, January stated the problem in the wrong way as he began with an irrational premise - Justin tried to destroy him - the marriage is a perfect Earth We guaranteed happiness The manuscript of Diodorus ceased at the end of the 4th century BC and the surviving sources became very fragmented. For a continuous story, we have to go to the epic of Pompeius Trogus by the later Latin writers Justinus, but his explanation is relatively short, contemporary readers tell us the sequence of events he describes It may confuse. In the absence of a satisfactory continuous record Plutarch 's parallel life provides important insights into some of the most influential figures of the era: Dmitryus, Pirhus, Alatus, Ajis and Clemens. Plutarch has often been pointed out as a biographer, not a historian - but when he wrote his life he examined various modern history.

Computers and the law Essay Example | Topics and Well Written Essays - 2000 words

Computers and the law - Essay Example An attempt to address these problems in the Act was implemented in controversial amendments, which came into force in October 2008 through the Police and Criminal Justice Act 2006 . With regard to the unauthorised access and attempted intrusions this could constitute an offence under the Act of the conduct satisfies the requirements as follows: 1) Unauthorised access to computer material (Section 1 of the Act); 2) Access to computer material without authorisation with intent to commit or assist the commission of offences (Section 2 of the Act); and 3) Modification of computer data without authorisation (Section 3 of the Act). With regard to the current factual scenario, it is evident that there have been attempts to hack the Macrobox system without success so far. Accordingly, whilst there has clearly been an intention to commit the office, there does not appear to have been actual access to the computer system or computer material. ... Accordingly, if we apply this to the current scenario, whilst the access to Macrobox’s computer and servers were not successful, the attempt to hack will constitute a criminal offence under Section 3 of the Act. With regard to potential penalties, the Police and Criminal Justice Act 2006 provides for criminal liability on the following basis to be included in the Act for the Section 3 offence: 1. On summary conviction a prison sentence of up to 12 months and a fine not exceeding the statutory minimum; or 2. On conviction on indictment, imprisonment for a term not exceeding ten years or a fine or both (Section 36(6) of the Police and Criminal Justice Act 2006). Additionally, as the forum users have been trying to encourage others to hack Macrobox, this also potentially falls within incitement offences, which have now been removed from the Act and inserted into the inchoate offences section of the Serious Crime Act 2007. Furthermore, it is important to highlight that the encoura gement on online forums to hack Macrobox’s computer systems could also constitute a potential offence under the Terrorism Act 2000. Section 2(e) of the Terrorism Act provides that an act of terrorism includes any act which is â€Å"designed seriously to interfere with or seriously disrupt an electronic system† if the act is undertaken with the objective of furthering a political, religious or ideological cause. In the current scenario, it is evident that the attempts to hack and interfere with Macrobox’s computer systems and servers were as a result of the disclosure on public forums that Macrobox is a major software supplier for Staffordshire

Seizures and school nurse Dissertation Example | Topics and Well Written Essays - 2500 words

Seizures and school nurse - Dissertation Example In line with this, the Epilepsy Foundation (2011) has recently reported that there are as much as 120,000 individuals below the age of 18 years old are going through seizure and that between 75,000 to 100,000 of these young people are experiencing seizure attacks are under the age of 5 years old. On top of this figures, approximately 326,000 school-age children are suffering from epilepsy at the age of 15 years old (ibid). Considering the number of school-age students who may anytime go through seizure attack, this report will focus on describing how the school nurse should function as the coordinator of epileptic students in school and within the community circle. To allow the readers gain better understanding about this subject matter, the etiology of epilepsy, its presenting signs and symptoms, and the appropriate medical treatment, medication and its side-effects. Eventually, a literature review will be conducted to determine the best educational accommodations available to the s tudents including the organizations or special support that should be made available to epileptic students and parents based on the students concerns as they progresses through elementary, middle, and high school years of education will be explored in details. Literature Review Etiology of the Disease Etiology of epilepsy is multi-factoral by nature. Even though one can be more predominant than the other, there are some studies suggesting that the main causes of epilepsy are mostly combined genetic factors, developmental factors (i.e. birth asphyxia, malformation of the cortical or vascular development), or diseases that are often associated with epilepsy (i.e. neurodegenerative disorder, CNS infection, tumor, autoimmune disorders, hippocampal sclerosis, idiopathic generalized epilepsy, cerebrovascular diseases, cryptogenic) (Shorvon, Andermann, & Guerrini, 2011, p. 113; Silva, 2009; Wyllie, Gupta, & Lachhwani, 2005, p. 348, 351; Maudgil, 2003, p. 3). Aside from inheritable health c onditions like tuberous sclerosis, metabolic syndrome or chromosomal aberration; patients with history of alcoholism, head injury or head trauma, stroke, or the presence of vascular diseases could also trigger epilepsy (Shorvon, Andermann, & Guerrini, 2011, pp. 114 – 115; Wyllie, Gupta, & Lachhwani, 2005, p. 351). Presenting Signs and Symptoms In general, the presenting signs and symptoms of epilepsy includes: loss of consciousness or confused memory, fainting followed by excessive fatigue, excessive involuntary body movements of the arms and legs, the loss of muscle tone or movement, disturbances in the patient’s mood, behavior, sensation and perception (Silva, 2009). In case the student is going through a simple partial seizure, Silva (2009, p. 33) revealed that the school nurse should be able to observe â€Å"visual, auditory, olfactory, gustatory, or vertiginous misperception or hallucinations†. In line with this, the student may show signs of finger or hand shaking or the uncontrollable jerking of the mouth (Wagner et al., 2009). In some cases, the student may end up talking without any sense or complain about dizziness, unpleasant sights, odors, sounds, or taste in case the patient is still conscious. In case the stud

An Examination Of The Determinants Of Succes Essay Example for Free

An Examination Of The Determinants Of Succes Essay INTRODUCTION __ POS nowadays is a basic need for business transactions. It helps in such a way that it makes work more progressive and productive.It is important that every company to have a POS because it helps a lot in many ways such as organizing, storing, computing, and manipulating data. Having a computer programs may help a lot because almost all the companies nowadays uses computer literate and very competitive in many aspects. ___ Point of Sale is a program where a retail transaction is completed. It is a point at which a customer makes a payment to the merchant in exchange for foods beverages. ___ uses Point of Sale System of facilitating every transactions made and to keep all records. THE MANAGEMENT OF KNOWLEDGE IN A CORPORATE ENVIRONMENT: AN EXAMINATION OF THE DETERMINANTS OF SUCCESS Scott A. Burger May 2003 Economics Abstract As the focus on human capital and information technology intensifies within firms, an understanding of how to harness these two trends is increasingly important. This study examines how competitive advantage and higher firm performance depend on the presence of five moderating factors, not dollars spent on information technology. These moderating factors, identified in previous research, are: 1) Information Procurement and Dissemination, 2) Absorptive Capacity, 3) Cross-Functional Communication, 4) Culture and 5) Organization Assessment and Information Technology Strategy Review. Using a two-firm case study methodology, I analyze the presence or absence of these moderating factors in knowledge initiatives at Sun Microsystems and Lockheed Martin Corporation. The empirical evidence gathered from these cases supports the argument that the presence of moderating factors is critical for successful knowledge management implementation. KEYWORDS: (Knowledge Management, Information Technology, Moderating Factors Sun Microsystems, Lockheed Martin Corporation, Case Study, Qualitative Research)

The legalization of Hemp has significant medicinal and industrial value. :: essays research papers fc

The legalization of Hemp has significant medicinal and industrial value. From high schools to college campuses, marijuana can be seen just about everywhere. It is quite easy for a parent to jump to horrid conclusions upon hearing the word â€Å"marijuana.† What is unfortunate is that the majority lack true knowledge of marijuana for its practical purposes and the relevance it has had in ancient history. There are far more constructive and legal uses for marijuana other than for experiencing euphoria. For the past forty decades, many have protested for marijuana to be legalized as a drug for its medicinal uses and strength as an industrial product. Marijuana is formulated from a seed known as Hemp (cannabis sativa) which is a widely cultivated Asian herb of the mulberry family (Merriam-Webster). Hemp was an integral part of earlier lifestyles treating such ailments as gout, malaria, gas pains and nausea. Page 2 Hemp fibers and oils were used to make different kinds of fabric including clothing, rope and sails. There is no disputing that hemp is extremely versatile in its uses and it’s hard not to question why society cannot "milk it for what it's worth." With our country’s economy and natural resources suffering, it is imperative that alternate industrial solutions be found. Politicians and society love to keep the petty discussions of getting "high† floating around to keep hemp from being legalized. The argument being if it were legalized there would be a highly significant increase in use, especially among the younger generations. However, alcohol, another horribly misused substance, is perfectly legal (to those of appropriate age), has no significant industrial value and showed a decrease in use upon legalization. It has also been proven to cause more damage than hemp giving the conclusion that there are far more benefits from hemp than alcohol. The only legal use of hemp found today is medicinal. Hemp is used in cases of terminally ill cancer and glaucoma patients who suffer from chronic pain. Although far from being a cure, it helps relieve eye pressure caused by glaucoma. Research also indicates that hemp eases the nausea and vomiting cancer patients experience during chemotherapy.

Scope Limitation

ScopeThe scope of the study refers to the parameters under which the study will be operating. The problem you seek to resolve will fit within certain parameters. Think of the scope as the domain of your research—what’s in the domain, and what is not. You need to make it as clear as possible what you will be studying and what factors are within the accepted range of your study. For example, if you are studying the ill effects of bullying on middle school children, the scope could include both face-to-face bullying and cyber-bullying in grades 6 through 8.LimitationsLimitations are matters and occurrences that arise in a study which are out of the researcher's control. They limit the extensity to which a study can go, and sometimes affect the end result and conclusions that can be drawn. Every study, no matter how well it is conducted and constructed, has limitations. This is one of the reasons why we do not use the words â€Å"prove† and â€Å"disprove† wit h respect to research findings. It is always possible that future research may cast doubt on the validity of any hypothesis or conclusion from a study. Your study might have access to only certain people in an organization, certain documents, and certain data. These are limitations. Subsequent studies may overcome these limitations.Limitations of Qualitative StudiesA limitation associated with qualitative study is related to validity and reliability. â€Å"Because qualitative research occurs in the natural setting it is extremely difficult to replicate studies† (Wiersma, 2000, p. 211). When you select certain methodologies and designs, for example phenomenology, they come with limitations over which you may have little control.Limitations of Case StudiesWe cannot make causal inferences from case studies, because we cannot rule out alternative explanations. It is always unclear about the generality of the findings of a case study. A case study involves the behavior of one pers on, group, or organization. The behavior of this one unit of analysis may or may not reflect the behavior of similar entities. Case studies may be suggestive of what may be found in similar organizations, but additional research would be needed to verify whether findings from one study would generalize elsewhere.Limitations of Correlational StudiesCorrelational research merely demonstrates that we can predict the behavior of one variable from the behavior of another variable. If a relationship exists then there is an association between variables. However, two variables can be associated without there being a causal relationship between the variables. If we find that X is associated with Y, it could mean that X caused Y, or Y caused X, or some â€Å"third† (confounding) variable caused both X and Y without there being any causal relationship between X and Y.Correlational research may also have limitations with respect to the generality of the findings. Perhaps the study invol ved a specific group of people, or that the relationship between the variables was only investigated under some situation or circumstance. Thus, it may be uncertain whether the correlational findings will generalize to other people or situations.Limitations of Randomized ExperimentsExperiments involving the random assignment of participants to conditions sometimes allow us to make causal conclusions if the variables that are manipulated are not confounded with other variables. Experiments gain rigor by controlling for influences outside of the variables of interest. However, there still may be limitations with respect to the generality of the findings.The experiment may have involved a specific group of people, certain situations, and only some of the possible conceptualizations of variables. Thus, we may not know whether the findings will generalize to other people, situations, or conceptualizations of the variables. Within  particular bounds, significant findings from an experim ental study may infer a general cause, but the presence of other unmeasured variables can limit that inference.Limitations of Survey InstrumentsSurveys that are distributed with time constraints were noted by Delva, Kirby, Knapper, and Birtwhistle (2002) as problematic in that people who struggle with real or perceived time constraints are less likely to respond to surveys because these possible respondents feel overworked – they just do not have the time to complete the survey. Surveys often also suffer the limitation of forcing respondents into particular response categories, thereby limiting the range of responses. Unlike an interview, where respondents can ask clarifying questions, respondents are usually limited to the text in the survey itself for direction about how to complete it and where to respond.DelimitationsThe delimitations of a study are those characteristics that arise from limitations in the scope of the study (defining the boundaries) and by the conscious e xclusionary and inclusionary decisions made during the development of the study plan. Unlike limitations, which flow from implicit characteristics of method and design, delimitations result from specific choices by the researcher. Among these are the choice of objectives and questions, variables of interest, the choice of theoretical perspectives that were adopted, the paradigm (qualitative/quantitative/mixed), the methodology, the theoretical framework and the choice of participants.The first delimiting step is the choice of problem, implying that there were other, related problems that could have been chosen but were rejected or screened off from view. To elucidate the delimitations of your study review each decision you had to make in putting together your study. In your purpose statement you declare what your study intends to accomplish. In the delimitations section you can repeat this declaration along with a pronouncement of what the study does not intend to cover. In the latt er case, your decisions for excluding certain pursuits are likely based on such  criteria as not directly relevant; too problematic because†¦; not feasible and the like. Make this reasoning as explicit as possible.

Marketing/Communications Aflac Duck Campaign

State of the Industry Paper Aflac Duck Campaign Introduction One company which has had success over the last decade is American Family Life Assurance Company or more commonly known as Aflac (duck voice). Historically, Aflac was a pretty successful company but they were still missing that one piece to make them recognizable. That one thing the company needed was a face and they found it when they launched their Aflac Duck Campaign. In this paper, the Duck campaign strategy will be discussed along with the history of Aflac, target audience and competition of Aflac, and the successful outcome of the campaign.History The American Family Life Assurance Company was founded in Columbus, Georgia by three brothers, John, Paul, and Bill Amos in 1955. Three years later, the company had their first big plan which was developing a cancer expense policy. Several years afterward, Aflac expanded by adding numerous diverse policies to cover accidents, dental, disability, hospital care, and other heal th events. In the 1960s, Aflac thrived on making presentations to companies with large groups of employees. Today, the overwhelming majority (96%) of Aflac’s policies are bought at work through a payroll-deduction basis.Later in the 1970s, Aflac continued its success by expanding into the Japan market. Aflac was only the third American company to sell insurance in Japan. This has proved to very successful since today, Japan is about three-quarters (75%) of the company’s revenue. Aflac continued to do well through the 1980s and into the 1990s and named a new CEO, Daniel Amos, in 1990. Under the newly appointed CEO, Aflac become a Fortune 100 best company to work in the United States in 2000. Overall the company had taken shape beautifully in its history.It was the largest provider of renewable insurance in the US and it was also the largest provider in Japan (History 2012). So what is the problem? Daniel Amos wanted to change one thing about his company and that was bra nd awareness. Despite the success, after initiating name awareness ad campaign in the United States Aflac the name recognition for Aflac came back at 2%. After various attempts to get the company recognized â€Å"The Duck† debuted on New Year’s Day in 2000 (Amos 2010). â€Å"The Duck† â€Å"We had to do something dramatic,† stated Aflac CEO Daniel Amos in a Harvard Business Review (Amos 2010).In the late 1990s, Aflac began listening to agencies pitch ideas for new television advertisements. One agency, Kaplan Thaler Group, was in a meeting tossing around ideas and they themselves were having a tough time remembering the name of the company. Amos explains, â€Å"One day, one of them asked, ‘What’s the name of the account we’re pitching? ’ A colleague replied, ‘It’s Aflac-Aflac-Aflac—Aflac. ’ Someone said that he sounded like a duck, and the idea was born† (Amos 2010). During testing of the differ ent advertisements, Kaplan Thaler ad scored 50% than what Aflac was previously doing.Amos liked that the commercial pointed fun at the company’s name (Amos 2010). When Daniel Amos tried explaining the ad to others they simply did not understand the reasoning behind it. The first Aflac Duck debuted on CNN on New Year’s Day in 2000 (Amos 2010). The bit ran four times an hour. From this point on the rest was history. The first day the commercial aired, Aflac had more visits to their website than the entire year before. Weeks later, the company was getting requests for stuffed animal versions of the duck (Amos 2010).Months later, Amos describes an event at Disney Studios that Aflac was sponsoring. â€Å"We didn’t know whether it would be a good idea to put ducks on all the tables†¦.. I was just watching to see if ducks were left on the tables,† said Amos. This next encounter confirmed Amos had found what he had been looking for. â€Å"I spotted the head of Disney Studios with a bulge under his jacket. When I jokingly asked him what was going on, he said, ‘I want you to understand that Donald is always king around here. But I want to take one home to my kids† (Amos 2010).Daniel Amos had found a dark horse. A duck quacking out the name of his company with various celebrities repeatedly asking for the company name was his winner. â€Å"The Duck† had been born. Target Audience Aflac believed it needed the duck to attract more of their target audience. With the company’s cancer expense services there was not much more room for growth from that audience. That audience is the 35 to 54 year old age group because most of the company’s policies came from business groups. Since Aflac was trying to make a push in selling more policies regarding accident nd liability insurances, they wanted to reach out more to families and attract new customers. Since many other insurance companies offer pretty much the same i nsurance policies Aflac needed a way to stick out (Sunset 2008). This is where the duck comes in. Competition Insurance is always a buyer’s market because everybody wants to have coverage and be protected from accidents, liabilities, health, and other events. Aflac offered similar services to its competing insurance companies such as Citizens Financial Corporation, Conseco Incorporated, and Amerisafe Incorporated.In a tough industry, Aflac had a hard time selling policies outside of their corporate base that they had already built years prior (Sunset 2008). They needed a way to leapfrog the competition. This where the duck comes in. Marketing Strategy behind â€Å"The Duck† As mentioned previously, the Kaplan Thaler Group (KTG) was responsible for creating the pitch idea for â€Å"The Duck. † KTG had developed their own advertising model called â€Å"Big Bang. † KTG’s website describes a â€Å"Bang† as, â€Å"†¦creates brand experience s and connections resulting in deep relationships† (Thaler).Aflac was looking for that deep relationship with consumers so they could be recognized. All the initial spots for Aflac comprised of one central theme. It turned the company’s weakness, a difficult name, into its strength by making that most of the campaign’s humor (Sunset 2008). In all the early advertisements, it started with a small group of discussing a recent accident or trying to decide what insurance company they should buy policies from. In both spots, the people cannot recall the name of an insurance company, the duck pops up and quacks, â€Å"Aflac! This happens continuously throughout the commercial typically with the duck doing something humorous in the background. When people watched more and more of these commercials they already knew what they were getting and that was Aflac. The name became instantly memorized because of the repetition the commercial provided. Looking at the ads, there are several examples of tactics discussed from class. As discussed in Day 12 of lecture, just the foundation of distraction played a role in the commercials. Using the humor of the duck repeating the company name distracted you from what the company s trying to sell but you remembered the name and it made you interested in what the company was. Also from Day 12, the commercial displays the elaboration likelihood model. The level of elaboration is low thus leads the viewers to view the message peripherally. Now since the viewers understand this peripherally they are not taking logic, information, or rational thinking into account. They are viewing it as humorous, which in the Aflac advertisements sparked a change in attitude because immediately the company was more recognized.People accepted the position of the message, the name recognition, probably due to how it was spoken to them and who was saying it. A duck quacking the company name to you repeatedly is easy to remember. Also, p eople had the ability to process the message of name recognition because now that it had a symbol/face it was so easy to remember. Now that the marketing strategies behind â€Å"The Duck† have been revealed, it is easy to understand why there were immediate results. Outcomes/Results As previously mentioned, the day Aflac aired their first â€Å"Duck† commercial; they had more visits to their website that day than the previous year.In the first two weeks of the first year (2000), the company had more sales leads than in 1998 and 1999 combined. In the second quarter of the first year, the company had a record quarter of $168 million in sales (Sunset 2008). In the first year of â€Å"The Duck† in the United States, sales went up 29%. In three years, sales were doubled (Amos 2010). For the first time ever accident/disability insurance swapped with cancer-expense insurance for the company’s number one product (Sunset 2008). Also in the third year, Daniel Amosà ¢â‚¬â„¢s goal was met. Aflac achieved 94% brand awareness.The new account growth increased 10% and the mid-sized business accounts increased 20% (Kaplan Case Study). In 2008, Aflac’s two main markets, USA and Japan, had combined revenue of $16. 6 billion, which is almost double the revenue from the last year (1999) without â€Å"The Duck† (Amos 2010). Aflac has also been named a Fortune 100 Best Company to Work For over the last fourteen years. Aflac was also named on Fortune 500’s list for Best Company overall (Corporate Report 2012). In 2010, Aflac was the number one preferred voluntary insurance carrier (Kaplan Case Study).These results speak for themselves and Aflac is not slowing down. â€Å"The Duck† is everywhere. Looking at Aflac’s website, there are numerous ducks on each page. Aflac is one of the main sponsor’s for NASCAR driver Carl Edwards, who has a giant ducks all around his car. â€Å"The Duck† makes an appearance yearl y in the Macy’s Thanksgiving Day Parade. Aflac has become a mainstay in the world of college football by sponsoring The Heisman Trophy and â€Å"The Duck† often makes appearances with â€Å"The Aflac Trivia Question. † Aflac also makes appearances with the National Football League and Major League Baseball (Aflac Homepage). The Duck† has met some stars over the years as well such as Chevy Chase, Yogi Berra, Yao Ming, the 2004 United States Olympic Swim Team, and even cartoon characters Bugs Bunny and fellow duck, Daffy. Over time, â€Å"The Duck† has also appeared on â€Å"The Tonight Show† and â€Å"Saturday Night Live† (Sunset 2008). â€Å"The Duck† has garnered several awards itself. In 2004, â€Å"The Duck† was named one of the country’s favorite advertising figures (Press Release 2004) and was an original member of the Advertising Walk of Fame (Sunset 2008). Also, a two time Gold Effe Winner (2002 & 2004), Web by Award for Best Web. Com (2010), and People’s Voice Award Winner. The Duck† also had a higher Q Score, which measures familiarity, than Ronald McDonald and the Energizer Bunny (Kaplan Case Study). Aflac does not plan on slowing down this phenomenon either with their newest Duck campaign, â€Å"Get the Alfacts. † Conclusion In conclusion, it should be obvious that the Aflac Duck was one of the most successful campaigns in the past few decades. The company had a great start with their good long history but it just needed that final push. The marketing strategy put in place by Kaplan Thaler Group and Aflac was well put together and they created the company symbol they wanted. The Duck† was able to target the audience, beat out the competition, and get the results Aflac was looking for. When Ms. Kaplan Thaler was asked if the duck will begin saying more than â€Å"Aflac,† she replied, â€Å"That’s going to be up to him. Right now, the Aflacts s peak for themselves† (Elliott 2009). References Sunset, B. (2008, January 28). The Aflac Duck Campaign. Retrieved from http://marketing-case-studies. blogspot. com/2008/01/aflac-duck-2000-campaign. html Amos, D. (2010). How I Did It: Aflac's CEO Explains How He Fell For The Duck. Retrieved from http://www. nternationalistmagazine. com/AflacsCEO. pdf Case Studies Kaplan Thaler. Retrieved from http://kaplanthaler. com/clients/case_studies Thaler, L. , Thaler, R. BANG! Getting Your Message Heard in a Noisy World. Retrieved from http://www. thepowerofsmallbook. com/index. php/other Abbey, R. (2010). Encouraging Animal Advertisers to Pay for the Use of Animal Images: A Voluntary Certification Approach. Retrieved from http://sjalp. stanford. edu/pdfs/Abbey. pdf Elliott, S. (2009, April 21). Not Daffy or Donald, but Still Aflac’s Rising Star. Retrieved from http://www. ytimes. com/2009/04/22/business/media/22adco. html? _r=1;scp=2;sq=Aflac;st=cse (2012). Aflac 2012 Corporate C itizenship Report. Retrieved from http://www. aflac. com/us/en/docs/investors/CSRReport. pdf (2012). Aflac History. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/history. aspx (2004, September 20). Aflac Press Release. Retrieved from http://www. aflac. com/aboutaflac/pressroom/pressreleasestory. aspx? rid=616598 (2012). Aflac Homepage. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/missionandvalues. aspx

buy custom The Criminal Is a Child essay

buy custom The Criminal Is a Child essay A variety of social, political, and economic problems of the U.S. have combined and transformed into unfavorable traits of contemporary children and teenagers. Young people who spend most of their time in front of the TV where scenes of crimes and violence are depicted follow such destructive behaviors even if their parents try to encourage positive behaviors. As a result, the community has faced a rising wave of crimes committed by children. This work is aimed at discussing this topic and showing that punishing children, as well as punishing a particular child will not solve the problem. Children who committed crimes should not be punished similarly to adults because it does not fulfil the aims of criminal justice. According to the Human Rights Watch (2005), There are at least 2,225 child offenders serving life without parole sentences in U.S. prisons for crimes committed before they were age 18. The statistics shows that among the criminals who are now adults 16 percent were aged 13-15 at the time they committed crimes. 59 percent of them were sentenced to life without parole for their first-ever criminal conviction (Human Rights Watch, 2005). The laws of forty-two states allow sentencing children to serving life sentence without parole. Once current situation concerning children-criminals is analyzed, it is worth discussing the role of the criminal justice system in the U.S. In general, functions of the criminal justice may be divided into two dimensions: punishing criminals and preventing future crimes in order to protect citizens. The ones who are guilty should u ndeniably be punished according to the criminal law; however, punishment should not be muddled up with revenge. It is impossible to compensate harm caused by children-criminals and to turn back time. Nevertheless, if children are sentenced to life without parole in an American prison, negative consequences of their conduct wil be doubled. Criminal justice, which aims to re-rear criminals and prevent similar crimes, will not reach its purposes in the current situation: via sentencing children as adults, childrens lives will be destroyed in prisons. After they spend their sentence in prison, they will have to live in another world, in which it will be difficult for them to find their place. Due to a number of severe problems in the U.S., children should not be considered as average criminals because they frequently become victims of the contemporary regime. As it has been stated above, the contemporary American society is full of complicated social, economic, and political problems, which are the reasons of high crime rates among children and adults. According to Siegel and Welsh (2013), many children and teenagers are at risk of indulging in antisocial and destructive behaviors, such as alcohol use, precocious sexuality, and drug abuse. The most relevant problems facing the American youth revolve around five issues: health and mortality, poverty, family, substandard living conditions, and inadequate education (Siegel Welsh, 2013). A child who has been brought up in a poor one-parent family without love and care can easily join criminal gangs or start taking drugs. A child who witnesses violence in the street, at home, and in the television sooner or later will follow such behavior. Education system, which is vital for children at risk, does not always fulfill its functions and fails to provide low-income students with appropriate education: college education is rather expensive, while some children do not attend school at al. As a result, children and teenagers at risk who need adults care and assistance feel abounded and betrayed: the society does not want to help them. Within such regime, it is not fair to punish severely children who experience violence and crimes in the street, at school, at home, and in television. It is necessary to weight the moral aspect of the issue: whether it is moral to punish people who did not realize consequences of their conduct and who are not mature enough to bear responsibility. First of all, it is not worth generalizing all children-criminals: the ones who committed a crime at the age of 10 years old should be differentiated from the ones who committed a crime at the age of 17. The matter is that the level of consciousness of both categories of criminals significantly varies. However, some children may be extremely cruel and conscious at 10 years old as well. Therefore, it is necessary to measure their consciousness and to identify their intentions. In order to avoid inappropriate sentences for children-criminals, one should view each case in particular: whether the crime was well-organized by the offender and whether he or she realized his/her responsibility and consequences. Psychological tests are necessary for diagnostics of criminals, as many of them suffer from mental illnesses or disorders. Mentally ill children who committed severe crimes should be put into a specialized hospital, in which he/she will be cured and re-educated. It is supposed that children who demonstrated extreme cruelty should be put into so-called prisons where they will receive psychological assistance and education in accordance with the severity of crime. In conclusion, the issue of children-criminals status is rather complicated as it embraces not only a judicial, but also a moral side of the problem. Children who commit crimes are the result of the contemporary social, political, and economic problems that have been created by adults. Children who are frequently victims of the current socio-cultural situation should not be sentenced to life without parole and to similar punishments, which do not involve reeducation and a second chance. Buy custom The Criminal Is a Child essay

Probation Coursework Example | Topics and Well Written Essays - 250 words

Probation - Coursework Example He asserts that effective school-based programs can help youths to keep off drugs and avoid juvenile delinquencies. The article further explores community-based initiatives aimed at transforming first-time offenders to help them avoid future abrasion with the law. In the article, Greenwood discovers that evidence-based programs can be cost saving. The author utilizes a case of Washington legislature, the result of the analysis in 2006 indicated that doubling high-quality programs investment would suffice the need for more prison capacity. The author thus provides a case that adds to the credibility of the information provided in the article about the effectiveness of evidence-based programs. He recommends that the jurisdiction should adopt evidence-based approach in implementing working programs. When implementing blueprint models, the author recommends that proper choice of program model that focuses on the needs of clients and the agency. Greenwood also recommends that training should be offered by the jurisdiction to personnel involved so that its implementation can be successful. Further, the jurisdiction should recruit the right staff to steer the program, market the program to the clients and organization, organize for monitoring and feedback system to improve the program and institute quality assurance schedule to ensure high level of efficiency. Greenwood, P. (2008). Prevention and intervention programs for juvenile offenders. The future of Children, 18(2), 185-210. Retrieved on December 2, 2014 from

Response Essay Example | Topics and Well Written Essays - 1500 words

Response - Essay Example The media has been accessible to the populace in every facet of their daily lives, starting with simple spoken words and publications, and soaring to the twentieth century new heights with radio, TV and the internet. With such a strong grip on the current society, mass media has managed to form popular culture and to influence public opinion. Nonetheless, when the media is abused, its power has the potential of harming the general population. This paper disagrees with Oak’s opinion that media has served as a boon to humanity in his extensive and definitive discussion of the positive effects of the media. While agreeing that a certain amount of exposure to media is necessary for the masses to introduce themselves to the outside world, the paper emphasizes the fact that media is harmful to people’s well-being. Oak believes that media has greatly benefited humanity. He argues that it has exposed people to the world, allowing different people to exchange their views on various subjects and social issues, resulting into a global knowledge sharing; it provides a platform though which people voice their opinions on all kinds of social and political issues in addition to allowing information sharing. He adds that the media has eased communication and that technological development has provided a platform that has enabled people to present themselves to the rest of the world. He argues that although overexposure to media has somewhat negatively affected the society, it is evidently a pleasure. He supports this by discussing various positive effects of the media. To start with, Oak argues that news broadcasted through different media increase people’s overall awareness/knowledge by providing them with information from throughout the world. News, telefilms and documentaries on social issues raise in children a social awareness developing their concern towards society. Oak also argues that newspapers not only update people with new information and