Civil Rights Essay Example | Topics and Well Written Essays - 750 words - 1

Civil Rights - Essay Example Following World War II, a lot more African American and whites combined together to object the prejudice and segregation that existed in the United States society. Before World War II, a minor figure of blacks and whites had struggled for equality. Nevertheless, with the ending of World War II a significantly prepared Civil Rights Movement was hatched. There were numerous reasons why the Civil Rights Movement came into being at this spot in American history. In their thousands, African Americans served their country all through World War II. They revealed that racial prejudice was not virtually as domineering in European countries like Britain and France. Undoubtedly, many people appreciated the fact that the United States could become a land without traces of racial discrimination. Another principal reason for the development of the Civil Rights Movement towards the end of World War II was the G.I. Bill. To assist World War II veterans completely re-adjust to life after coming back home, the federal government assisted compensate the fee of college education. A large number of African Americans, reaching their thousands, took advantage of this assistance and then realized after graduating from college that whites got well-paying jobs. As result, many African Americans found themselves in jobs they could have received without a four-year college degree. Dispassionate that the United States did not justly provide freedom and equality to all its citizens, a lot of African Americans and their white sympathizers formed a lot more planned movement to accomplish equal rights (Murray 50-67). All through the 1950s and the early 1960s, Martin Luther King, Jr., resurfaced as a significant leader of the Civil Rights Movement. For instance, in 955, King assisted in planning the Montgomery Bus Boycott and expected to abolish segregation in public transportation in Montgomery, Alabama. Further, he next created the Southern Leadership Conference. This union, recognized in 195 7, was committed to uniting churches across the South to boycott racial isolation and the need for equal rights in the United States multi-cultured society. King spearheaded this organization for the rest of his life. He called for non-violent protest. King was of the view that American citizens of all races would appear auspiciously on a lobby group that advocates for peace and equality did not meet inequality with violence. King’s nonviolent message appealed to thousands of supporters of all races who decided that racial segregation and inequality against African Americans needed to be abolished. He planed protest meetings, sit-ins, marches and boycotts. King expected that thousands of American Citizens demanding serenely and politely for equivalent rights would rally support to the Civil Rights Movement (Jackson 40-45). Booker T. Washington was brought up in slavery in Virginia, and during the Civil War he worked in a coal mine and studied at night. At a very young age, Bo oker. T. discovered the importance of education; he also discovered that blacks in the South had very measly power; that is, little income, unequal rights, and in spite of the Fifteenth Amendment, were incapable of voting. According to Booker T. he suggested a clause that later came to be known as the Atlanta Compromise. It advocated that blacks receive better-paying jobs in

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 109

Discussion - Assignment Example She delayed some acquisitions. Had she made the decision for the acquisitions earlier, Xerox may have not missed the opportunity for high revenues, which the company realized upon completing the deals. Q2. A manager like Mulcahy should avoid experience-based biases. When Mulcahy was appointed the new CEO of Xerox, she like everyone else was surprised. In her mind and in the minds of others, she was not the right candidate because of her managerial inexperience. As the CEO, the manager is bound to meet different experience-based biases at the decision making table. The CEO should thus acknowledge that the final decision is on her/him and coordinate diverging minds to obtain a solution to the problem at hand. The CEO should also avoid recruitment biases as he/ she strives to find the best team/workforce for the company. Q3. It is often a big challenge for some managers to make ethical decisions as they strive to propel their companies to the next level. In order to ensure that they make ethical decisions, managers can emphasize on the following areas: honesty, breadth, and

Burberry The Well Known Luxurious Brand Marketing Essay

Burberry The Well Known Luxurious Brand Marketing Essay Burberry, the well-known luxurious brand, comes from England. It has existed since 1856, and was originally made by Thomas Burberry, of London. Currently, Burberry is an international brand and their multiple shops are located all over the world. The main office of the company is in London. Burberry was famous for the exquisite coats of its original time; however, nowadays Burberry sells coats, accessories, perfume, glasses (Burberry, 2010) Burberrys logo (HaiBao, 2010) 1.1.2 Prada Next, Prada is also a luxurious brand from Italy since 1913. Additionally, it started with the high-class leather by Mario Prada. The products of Prada are concerned modern style and trends. Not only the quality of Prada, but also the performance of modernistic art. Prada has been famous, over 100 years due to its handbags. (Prada, 2010) PRADA logo (2010, soutuzi) 1.2 Theory 1.2.1 Market segmentation According to Hall et al (2008), market segmentation is how a Business divides the features-such as geographically, demographically and behaviorally into sub-groups and how it attracts different types of consumers. 1.2.2 Marketing mix Hall et al (2008) reports that market mix also called four ps-products, price, place and promotion. It is the factors of the market that related to the firms strategy. 1.3Aims The goal of this report is to analyze the market segments as well as the market mix of Burberry and Prada. After that, Burberry is more affordable than Prada. Finally, it includes the recommendation. 2. Findings Discussion 2.1 Segmentation First, Burberry is divided into three sections; there are Burberry London, Burberry Bailey and Thomas Burberry. Since 1997, the new director came to Burberry. Therefore, it also had changed the style of Burberry, which provides the products to the elders, soldiers and the royal members; and it faces the wider customs from all over the world (Burberry, 2010). It could say the demographically of Burberry is all of the youth and the elders. Additionally, according to the Haibao, Burberry established the series called Thomas Burberry. It is suitable for the younger; however, as compare to the Burberry London or Burberry Bailey, T.B is more popular with consumers, because of the lower price and the younger styles. Another strategy of Burberry is geographical region. As for the market shares, Burberry is devoted in the Asian area and the United States. Burberry (Burberry, 2010) announced Sales all over the world is increased by 25% totally, and China takes up 15%, although the main area is still in the Europe. For instance, in 2009, Burberry set a multiple shop in Beijing. Actually, Burberry only chooses the place that has the most shoppers, especially the wealthy. Therefore, the majority of geographical regions are the large cities, such as Beijing, Shanghai in China. It is to say that the different areas citizens have different lifestyle and atheistic standards. Regions (2010) Following the findings above, everybody can know about the segmentation of Burberry. For example, Burberry targets young women, men and children. The measure of this segment is age and gender. As comparison, Pradas marketing segmentations is geographical, demographical and psychological. It is reported by Haibao that the majority of handbags are for mature women and the suits for successful men (2010). The age of consumers is apt to be older. Amount of consumer is high-class. Prada insists in Less is more (Prada, 2010). The fashion company aims at the youth, which can get high salary. Prada is a familistic brand all the time. Miuccia Prada and her husband, Patrizio Bertelli considered that they would do the vendition in Hong Kong firstly. According to Tammy (2010), one of the managers in Prada stated the company would choose Milan, London and New York in time. In China, Prada (Prada, 2010) located in Tianjin, Beijing, Shanghai, Xian, Dalian, Shenzhen and Guangzhou. 2.2 Marketing Mix 2.2.1 Products Burberry produces the products, which includes coats, women, men, womens accessories, bags, shoes, scarves, gifts, beauty, children and perfume. Burberrys new managerManley (Manley, 2010) announced that Manley previously looked after all communications aspects across traditional and new channel such as new stars and Internet service (Manley, 2010).In current, Haibao reports that Burberry shows that the series of Winter Storms and the majority of consumer are lovers. Additionally, accessorization, such as scarves, handbags and umbrella also belong to this theme. Winter Storms (2010) Originally, its market served Italy. Nevertheless, Mario Prada changed the materials into the special one nylon, to made bags. Nowadays, Prada includes clothing, underwear, accessories, handbags and oxides items (Prada, 2010). In 2010, Prada (Prada, 2010) forecasts the little gifts for Christmas Day. Accessories of Prada, for Christmas (Haibao, 2010) 2.2.2 Price Burberry sets a high level for the price of its product, Especially Burberry London (Burberry, 2010). However, Thomas Burberry sets a lower price for the mid-class youths. It seems that the price is divided by different level, such as Thomas Burberry is affordable for Burberry London. Certainly, two parts of Burberry-Burberry London and Burberry Baily is sold at a high price, it is to say that Thomas Burberry is approached to consumers. In a word, high-class of the society could be offered these expensive products (Burberry, 2010). Thus, it is obvious that China is a large market for Burberry. Burberry-bags-wallets-and-purses (2010) Pradas prices are similar to Burberry. Skimming is the first position of its strategies. Price of Prada (2010) raffaello-network 2.2.3 Promotion It is essential that a business promotes to attract customers. According to Burberry (2010), Burberry Foundation could give opportunities to make teenagers dreams come true. Therefore, the reputation of Burberry is great. Hence, there is great public relation that Burberry has done. Christopher Bailey, who is the highest manager of Burberry (Luxurious, 2009), with famous Chinese actor-ZhangMan yu, which celebrated the new store built in Beijing. Both of the companies use super stars or super model to display their products to attract consumers. Prada (Prada, 2010) predicts the advertising in 2011 will invite Mariacarla Boscono, Arizona Muse, Kinga Razjak, Zuzanna Bijoch, and Tati Cotliar show the new fashion. Prada in 2011 2.2.4 Place All of the channels of selling in Burberry is increased. Especially, the agency in China goes up and makes considerable profits for Burberry. Revenue by channel of distribution (2010) Amy and Pink (2006) reported the Internet has really changed the way that Prada sells. Wholesale of Pradas handbags are commonplace on the Internet, It is can make consumers buy very first Prada handbags. While Prada will never be considered cheap, the Wholesale Prada handbags offered on the Internet are generally a lot more affordable than the retail stores (Amy Pink, 2006). 2.3 Comparison Turning the topic into the comparison of Burberry and Prada, the traditional marketing mix is about 4ps, which are products, price, place and promotion. Certainly, it includes the unique selling point. First, the unique selling point of Burberry is their coats. However, Prada is famous for their handbags. Products, that Burberry has Perfume, clothing, underwear, accessories, perfume and glasses. Prada has no underwear all the time and Prada notice the familism but Burberry does not. Next, the place seldom has differences between two companies, because both of them are luxurious brand, the companies choose the developed cities to set their multiple shops. Nevertheless, Prada has greater chains of store in China. Therefore, Burberrys marketing share looks like more than Prada. Finally, the place for these two brands is obvious that Prada has more stores in China than Burberry. Moreover, Burberrys place is much better than Prada, because of multi-channel. For promotion, Burberry chooses Zhangmanyu to celebrate the new store and to find some famous, young, modules to represent the products. However, Prada just rely on the Weekly Milan to display their new product, although, Prada choose represents like John Varvators to show the products. After that, due to the luxury, Burberry is royal brand in the United Kingdom, so the price is high. However, there is Thomas Burberry has lower price. All the Pradas series are setting high price (Prada Burberry, 2010). 3. Recommendation In summary, the advantages of Burberry and Prada are the skimming strategy, because it can make more profits. Both of them are known that producing attractions to allure customers, the promotion of Burberry is more attractive than Prada because Burberry likes selecting famous stars to represent the products. However, the disadvantage of these two companies is the price is too high although the cost is high as well. Nevertheless, the marketing share cannot be high. Especially, Prada has no series that sets lower price for citizens, Burberry has Thomas Burberry to connect more consumers at least. Moreover, their multiple shops are located in the big cities, but medium-class cities cannot buy their products from local stores. The suggestion for Burberry is the selling place can be wide, particularly the cheaper Thomas Burberry.(Burberry,2010) As for Prada, the promotion is not enough, though, the words of mouth is popular. Moreover, all of the products and price of Prada is similar. It is hide that ignores medium consumer, so try to divide into more series for consumers could be improved. 4. Conclusion There are all the recent surveys for the Marketing Segmentations and Marketing Mix of Burberry and Prada, the pricy products, widely promotion and prosperous places could make these two companies develop preferable.

The Master-Slave Relationship Essay -- master Slave Essays

The Master-Slave Relationship In this paper I will be discussing the master-slave relationship. I will give you an understanding as to how this union exists. Also I will brief you on how without this relationship a city would not exist. This paper will not only define the master-slave relationship but give quotations and examples that will help you the reader to fully understand this concept. In the master-slave relationship, with this union, the master can not exist without the slave. The slave is there to assist the master with the maintaining of the master’s wants and needs. In the classroom setting the teacher is the slave because he or she has the knowledge that is needed by the students. The students would be the master because the teacher is upholding the desires and wishes of the students by teaching them the knowledge they have. According to Aristotle The Politics, Book I Chapter 2, â€Å"The naturally ruling and ruled, on the account of preservation. For that which can see with the thought is naturally ruling and naturally mastering elements while that which can do with the body is naturally ruled and slave.† This is one of the common relationships that are known in the household. The household is the partnership established by nature for the needs of daily life. A group of households makes up a village, and a group of villages makes up a city. Now that we have seen that the city is made up of households, I would like to discuss that management of the household. What makes up the household relates to the people in the household. A complete household consist of slaves and freemen; who are the master and slave, the husband and wife, and the parent and child. The leadership of the master over the slave is different from nature, and the difference between the slave and freeman only exists by law. It is considered just, but the slave and freeman don’t exists by nature and being an impediment with nature is consequently unjust. What is property? According to the Merriam Webster’s Collegiate Dictionary property is defined as a quality or trait belonging and especially peculiar to an individual or thing. Property is also in conjunction with the household, and the ability of managing property is also a part of managing the household; for no man can live well, or indeed live at all, unless he is supplied with the essential items needed to survive... ...ical rule were the same, but they are different. Mastery and political rule are not the same thing, because political rule is over those who are free and equal. With this rule the master is not called master because he has skill that is needed. To be in love is to also be in a master-slave relationship. With this form you are trying to embody in the person what you think you need. So the person that needs something is the master and the one who encompasses it is the slave. Mastery rule is acquiring slaves but using them for their advantage. With slavery, the masters acquired slaves, and the slaves were used for the monetary gain of the masters. So in conclusion, the master-slave relationship not one only exist in the household, but it exist in society and everyday life. Without this relationship, people would be unable to determine who they are as a person and what their purpose is in life. This relationship helps define many interactions, weather it is romantic, educational, or a job function. I never really thought to much about this relationship and just related it to slavery, but I have come to know that it is a significant aspect in the way life’s relationships are viewed.

Patient and Professional Development Assignment Essay

There is considerable evidence that many of the new medical technologies are used inappropriately, to generate income. What patient protections against inappropriate diagnostic and other procedures should be considered? There is no doubt that the new diagnostic and therapeutic technology now available has vastly expanded the economic dimensions of medicine, there is evidence that new and expensive technologies are being used inappropriately to generate income. One example of this statement would be the use of magnetic resonance imaging or MRIs. The popularity of this testing has skyrocketed and has in turn been found to be very profitable for hospitals and outpatient facilities. Despite the swooping popularity and booming financial boost this testing has been found not to have changed patient outcomes. The testing gives providers a clear look at the disease or anatomy being scanned there are no controlled comparisons of diagnostic accuracy or changes in medical or therapeutic care for patients (Sultz and Young, 2011). Therefore this new and innovative testing only adds to the cost of the already terribly high dollar of health care. Physicians now have many choices to make and many opportunities to generate income through the use of these and many more new technologies both in the office and hospital settings. The issue is that medical indications for the use of much of the new technology are not precisely causing problems and susceptible influence by economic factors. The range of acceptable options in a given case is often wide enough to give the provider considerable latitude in his/her choice of procedures. It is in this gray zone that economic incentives have their greatest effect on medical behavior (Relman,  2011). I do not believe that providers make decisions based on economic consideration and outcome that they would not decide otherwise. I believe with all of my heart that for the most part providers do things the majority of the time to do right by the patient and the pocketbook. The problem is, however, â€Å"the right thing† is often a matter of opinion because many tests, procedures, and operations have not yet been fully evaluated or scientifically compared with other available measures for cost effectiveness. Is it possible though pressure of financial advantage often sways those good-hearted providers or is it simply to pacify or satisfy patients? To expand on pacification or satisfaction or patients I will use my area of expertise. I have worked in the area of women’s health most of my career so though I am sure there are other areas of specialty with patients such as ours I can only state from true experience that this is a very high-maintained population. This is a media savvy, device driven; patient population that often wants â€Å"drive-thru† service. The issues I see to often are the ordering of tests, labs, procedures that may be unnecessary or cause greater consequence. There are high-technology screenings for every atypical cell we could possibly have on a female reproductive organ. As soon as a pre-menopausal women with heavy bleeding hears that she may have a positive result she wants a hysterectomy. Though this may be the treatment for some, it is not for all a nd I see way too many women loose their uterus for reasons that were much more benign than the outcome. Being in healthcare for so many years I could give example after example of new high technology that may be used inappropriately for reasons that could be generating income, but done simply for the benefit of the patient and their satisfaction. Patient satisfaction brings a whole new topic of conversation to generating income. So how can we protect patients from potentially themselves or those that provide the ordering power that initiates this vicious cycle? I think first we have to mandate facilities and practices to put in place guidelines and protocols to stop unnecessary testing that has been shown not to change the patient outcome. Another intervention and protection to patients is that providers have to have conversations with patients honestly about what the issue is and that they do not need particular testing if asked for. They need to keep it real with patients. It is true that patient satisfaction is going to be at jeopardy  and that they may want to jump providers, but providers and facilities will need to seriously look at the risk benefit of doing procedures that will not weigh up in a court of law or a court of public opinion. In spite of nursing’s vital importance to hospitals, nurses face excessive paperwork, managerial responsibilities, and supervision of lesser-trained aides — tasks that require an inordinate amount of time spent in functions other than direct patient care. These frustrations, combined with long work hours, stagnant salaries, and other difficulties, have resulted in fewer entrants to schools of nursing and increasing numbers of nurses leaving the profession. Discuss possible solutions to this growing problem. Do providers in the health care system recognize a broader social mission than addressing the needs of only those individuals who achieve access to their services? Elaborate. Relman, A. (2011). Cost control, doctors’ ethics, and patient care. Retrieved from http://www.issues.org/19.4/updated/relman.pdf.

Much Ado About Nothing Essay

Much Ado About Nothing–the title sounds, to a modern ear, offhand and self-effacing; we might expect the play that follows such a beginning to be a marvelous piece of fluff and not much more. However, the play and the title itself are weightier than they initially seem. Shakespeare used two other such titles–Twelfth Night, or What You Will and As You Like It–both of which send unexpected reverberations of meaning throughout their respective plays, the former with its reference to the Epiphany and the topsy-turvy world of a saturnalian celebration, and the latter with its implications about how the characters (and the audience itself) see the world in general and the Forest of Arden in particular. Much Ado About Nothing is no different, but we do not pick up the deeper resonances as quickly as an Elizabethan would, simply because of a shift in pronunciation. We get our first real glimpse of the pun in the title when Don Pedro says, â€Å"Note notes, forsooth, and nothing!† (The Complete Signet Classic Shakespeare, ed. Sylvan Barnet, New York: Harcourt Brace Jovanovich, Inc., 1972, 2.3.57). As A. R. Humphreys explains, â€Å"That ‘nothing’, colloquially spoken, was close to or identical with ‘noting’ is the basis of Shakespearean puns, especially in a context of musical ‘noting’. A similar pun, though non-musical, is conceivable here† (Introduction, The Arden Shakespeare: Much Ado About Nothing, London and New York: Methuen, 1981, 4). The play is, in fact, driven by the â€Å"noting† of scenes or conversations and the characters’ reactions to these observations; â€Å"noting† seems to be the thematic glue that binds the various plot elements together. When he wrote the play in 1598, Shakespeare assembled the Hero-Claudio plot line from bits and pieces of Ariosto’s Orlando Furioso (Canto V) and Spenser’s The Faerie Queene (Book II), and added details about Claudio and Don Pedro from Bandello’s La Prima Parte de la Novelle (Novella 22). For the characters of Beatrice and Benedick, Shakespeare drew not so much on a specific story or plot as on the tradition of wit combat and characters from his own earlier comedies; these two characters can be seen, in fact, as wittier and more mature versions of Kate and Petruchio from The Taming of the Shrew. Dogberry and Verges also have no clear literary source, but seem instead to be taken from Shakespeare’s England. (For a detail ed discussion of Much Ado’s sources, see A. R. Humphreys’ introduction to The Arden Shakespeare: Much Ado About Nothing, London and New York: Methuen, 1981, 5-25.) These  characters, different though they may be, mesh together (and frequently clash) through their observations, chance overhearings, and deliberate eavesdroppings. The first sign of this comes early in Act I. When Claudio asks Benedick what he thinks of Hero, Benedick responds, â€Å"I noted her not, but I looked on her† (1.1.158). It becomes increasingly clear that they see in Hero two entirely different people. To Claudio she is â€Å"a modest young lady,† â€Å"a jewel,† and â€Å"the sweetest lady that ever I looked on (1.1.159, 175, 181-2). But to Benedick, â€Å"she’s too low for a high praise, too brown for a fair praise, and too little for a great praise† (1.1.165-70). This is, as John Wilders â€Å"notes,† â€Å"a play much concerned with the ways in which people perceive one another, with our tendency to see in other people whatever by character and experience we are predisposed to see† (New Prefaces to Shakespeare, Oxfo rd: Basil Blackwell, 1988, 147). So we must consider that Claudio is describing what he sees through the hazy mists of romantic attraction, and that Benedick (whatever he may say) is analyzing her through the mask of â€Å"a professed tyrant to their sex† (1.1.162-3); neither of them may be seeing Hero as she really is. Claudio, however, has an unfortunate tendency to believe exactly what he sees, and his eyesight proves more powerful than his faith in Don Pedro and his love for Hero. When Don John, in his first bit of mischief, suggests to Claudio that Don Pedro is courting Hero for himself, Claudio (despite his knowledge of the wooing plan and his friendship with the prince) takes what he sees for truth. And he is not convinced otherwise until the Don Pedro actually hands Hero over to him. Benedick also believes what his eyes show him: â€Å"The Prince hath got your Hero†¦. But did you think the Prince would have served you thus?† (2.1.189-90, 193-4). But Benedick, at least, may be excused by his ignorance of Pedro’s intent to woo in Claudio’s name. This excuse cannot be made for Claudio; he seems more willing to trust what he sees rather than what he believes in his heart or knows in his mind to be true. It is this quality that enables Don John to convince Claudio that H ero is unchaste; so when Claudio sees Margaret, impersonating Hero, in intimate conversation with Borachio, he disregards what faith (if any) he had in her, abandons his earlier observation that she is â€Å"a modest young lady† (1.1.159), and determines to shame her at the marriage ceremony. In his relationships with Don Pedro and Hero, visual proof (in both cases provided by a thorough-going  villain) takes precedence over previous experience. Eyesight, however, is not the only deceiving sense; hearing is also included in the play’s treatment of â€Å"noting.† At the beginning of 2.1, we learn that one of Antonio’s servants happened to overhear Claudio and Don Pedro making plans for the winning of Hero, but the servant must not have heard the conversation in its entirety because he runs to Antonio with the story that Don Pedro means to court Hero in earnest. Auditory observations can apparently be just as unreliable as visual ones. Borachio, perhaps a more adept spy, also overhears Claudio’s and Don Pedro’s conversation, but he comes away with a more accurate version of the plan (2.3.56-61). The next eavesdropping scene, carefully engineered by â€Å"the love-gods† (2.2.382) for the gulling of Beatrice and Benedick, is yet another demonstration that what we see and hear is not necessarily what is. Just as Don John and Borachio create an event to deceive Claudio, Don Pedro and his c onfederates act out a scene for Benedick, and Hero and Ursula do the same for Beatrice. The quarrelsome couple believe what the â€Å"love-gods† say because on some level it’s true and because Beatrice and Benedick want to believe that each is in love with the other. In the same way that we see what â€Å"we are predisposed to see† (Wilders 147), we also hear (and believe) what we are predisposed to hear. The final (and perhaps most important) overhearing connects the comic subplot of the constabulary with the world of Don John and Don Pedro. Despite their lack of sophistication and their abuse of the English language, Dogberry, Verges and the rest of the Watch discover Don John’s plotting and manage to sort out the confusion created by the aristocrats. â€Å"Much Ado is,† as John Wilders says, â€Å"a play about ‘noting’, about the various and conflicting ways in which we respond to and judge other people† (147). It is about the flexibility of reality–our ability to manipulate what other people observe and o ur occasional tendency to let biases influence our perceptions. And finally, it is about the inadequacy of â€Å"noting† the world with eyes and ears only, and the importance of relying on one’s experience with and consequent faith in other human beings. Much Ado is all this, and marvelous comedy too.